Kishshana is a Management and Leadership Coach, Philanthropic Fairy Godmother, and CEO of Kishshana and Co. She is a stylish, intelligent and savvy go-getter. She and I worked together initially on a monthly design retainer. During the retainer, it became apparent that she needed to expand the breadth and depth of her brand identity. Her needs included brand identities for sub brands, digital and print collateral, product development, packaging design and a new digital home.
The First Step: Set the Mood
Kishshana loved some of the elements of her previous brand identity system such as her bold palette, and vibrant patterns. It was important that during this re-brand, we incorporated some of the things she really loved while refining her overall aesthetic. We played with the palette and made lots of room for her sub brands. That was very important.
Brand buzz words: Bold, Feminine, Stylish, Confident, Authoritative
The Second Step: Website
Kishshana and I agreed that her website needed to reflect her refined “Claire Huxtable + Blanche Devereaux” personal style. A writer at heart, Kish had large amounts of copy that she needed to include in an interesting, easy to digest way. She, myself, and developer, Katrina of Riotcustoms.com worked to select a Divi Wordpress theme that we all loved. Then, I designed a new theme from scratch! (insert hysterical laughing and crying emoji). The result was beautiful. Meet the new Kishshanaco.com:
The Third Step: Collateral and Sub Brands
This is a hard working woman with her hand in many pots! Therefore we have created several sub-brands and supporting collateral for those brands. The main objective for these sub-brands/and projects is to make them look and feel like true subsidiaries of the main Kishshana + Co. brand, which is totally informed by Kishshana as a person.