You have heard this before but, I will scream it one more time for the cheap seats! A brand is NOT the following: a logo, colors, stock images, graphics or copy. Don't get me wrong, each of these elements plays an integral part in sharing the brand story and connecting with your audience. Don't believe me? Hit the 'Gram and check out your favorite blogger or your fave product brand. Digest what they've posted. How does make you feel? What would you tell someone about the brand if you had to make a recommendation? Whatever you come up with...THAT is the brand.
A brand lives in the minds of your audience. It is what people THINK and FEEL when they encounter you, your products, or your services.
When elements of your brand stop working, the coveted connection you wanted with your audiences is LOST. Oh, they may still buy but, they may not join your community OR they may be comfy hanging out in your tribe but, won't convert into SALES.
We don't always know what isn't working for our brand. We spend hours digesting information trying to figure out why our target audience is not connecting. Why aren't they joining the community? Why aren't they B-U-Y-I-N-G? I mean, they know you, like you, and trust you...right? Your colors are poppin, your graphics are bangin', your website is fly AF...right? You can't quite put your finger on it...it's time for an audit.
I will support you by providing practical and actionable ways to improve your existing brand identity or website.
Here's what the process looks like
Pre-Work makes the dream work: Upon receipt of your deposit and signed contract, you will receive a welcome email with links for you to share information about your business or personal brand: products, services, your target audience, touchpoints, collateral and business goals. This is the information I will use to conduct your audit..
Detailed Video Audit: You will receive your audit in the form of a video. It will be broken down into five modules: Touch points, Imagery, Brand Identity, Voice and Recommendations.
The Follow-up and Follow-through: After your audit, you’re going to be fired up to make the changes to your brand identity and your website that will make your brand shine! It can be easy to let that fire die. I will be your accountability partner and send you an implementation plan and a list of tools and resources to help keep the fires of change burning!