4 Critical Branding Mistakes to Avoid

4 Critical Branding Mistakes to Avoid

All small business owners can take something away from the big box brands.  The distinctive bold, red, bulls-eye of Target, and Micky D’s golden arches are both testaments to the companies’ dedication to their brand identities.  Small business can harness the power of their brands by being just as dedicated to their brand identities.

You may think iconic branding is out of your reach as a small business owner.  Think again.  Avoid these branding stumbling blocks and you’ll be on your way.

5 Most Important Personal Branding Tasks

5 Most Important Personal Branding Tasks

I've got some important news for all of you small business owners out there!  Read this carefully...YOU ARE THE BRAND!  There are a few exceptions.  Some people completely separate themselves from their products or services.  However, if you aren't one of those people, then, face it...your brand is directly attached to you!  That is why it's important to consider these tasks when creating your personal brand:

What Beauty Professionals Need to Know About Branding

What Beauty Professionals Need to Know About Branding

Calling all hair stylists, nail technicians, barbers, massage therapists, estheticians, and make up artists. Believe it or not, you are running a small business.  Shoot, you are the business!  I want to shed some light on what you need to do to attract clients that want to pay your fees, that value your artistry, and that keep you booked with referrals!  The number one key to achieving that popularity is to understand branding and how to apply it to your career in the beauty industry.

**Given:  Always, always, always assess who your ideal client persona is and what their pain points are.  Get very detailed.  The more you know about them, the better you can serve them!

5 Ways Creatives Can Enhance Your Small Business

5 Ways Creatives Can Enhance Your Small Business

What compels you to buy a "Hot and Ready" pizza from Little Ceaser's at the end of a long work day?  How do you know that Wayfair has "just what you need"?  How did you figure out that Miller Lite was "spelled different because it's brewed different"?  Short answer - creatives.