All small business owners can take something away from the big box brands. The distinctive bold, red, bulls-eye of Target, and Micky D’s golden arches are both testaments to the companies’ dedication to their brand identities. Small business can harness the power of their brands by being just as dedicated to their brand identities.
You may think iconic branding is out of your reach as a small business owner. Think again. Avoid these branding stumbling blocks and you’ll be on your way.