The Power of
The Vision AMPLIFIED
Many business owners begin with a clear vision for their brand. Some are able to identify values that they routinely evaluate and uphold. Over time, the brand vision and the values can become blurry.
Maintaining the integrity of the brand becomes more difficult if a easy to implement brand strategy is not in place.
Strategy supports the brand's internal and client-facing culture by leading with a systematic approach to pursuing the brand's vision, values, purpose and mission.
Roseredd Etc. leads with brand strategy on all of our projects to ensure that we maintain the integrity of the brand as we create brand assets. Watch the video below:
Our four part brand path guides our clients through creating a practical brand strategy that is easy to implement for every person that is tasked with maintaining the integrity of the brand.
The Brand Path
What is the process?
At the beginning of our path, we start with the heart of your brand by exploring your brand's foundational elements such as your vision, mission and values which determine your brand's behaviors.
The Brand Identity is the visual representation of the Brand Foundations and Brand Personality. The IDentity system is comprised of the logo, color palette, patterns/textures, typography, imagery. This portion of the path is dedicated to strengthening the visual relationship with the audience.
Your Brand Personality is made up of a set of human-like characteristics that endear your audience to you. These characteristics differentiate your brand by forging genuine human connections. In this step we explore all the elements of the brand's personality to fully understand how to share it verblly and visually.
Documenting not only Brand Strategy but, Brand Guidelines creates support for maintaining the integrity of the brand. It's important to rules that are easy for team members and creative support to follow.