south atlanta high school
Elevating the essence of the high school experience into a dynamic, united, and aspirational identity.
Identity
The Story
The administration of South Atlanta High School came to us with a unique design problem. The school needed a new identity system to reflect the school’s STEM program and partnership with 3DE, a non-profit organization that partners with high schools to reimagine curriculums to better prepare students for the challenges and complexities of the real world.
The Scope
Brand Identity Design
The Work
Creating an identity system for a high school presents a unique opportunity for the students, alumni and faculty to be reflected in the future of the school for years to come. South Atlanta High School's identity had to reflect name changes, mergers and an enduring pre-established legacy.
A Reflection of Community & Legacy
The design solution needed to consider the school’s history, the Atlanta Public School System, Alumni, current students, faculty and staff.
Throughout the process, collaboration and inclusivity were key to ensure that the design was a true reflection of the school's identity and resonated with its diverse community.
