South Atlanta High School

Elevating the essence of the high school experience into a dynamic, united, and aspirational identity.

Scope

Brand Identity Design

The administration of South Atlanta High School came to us with a unique design problem. The school needed a new identity system to reflect the school’s STEM program and partnership with 3DE, a non-profit organization that partners with high schools to reimagine curriculums to better prepare students for the challenges and complexities of the real world.

Header

Freshman

Paragraph

Futura

Aa

Insights

Creating an identity system for a high school presents a unique opportunity for the students, alumni and faculty to be reflected in the future of the school for years to come. South Atlanta High School's identity had to reflect name changes, mergers and an enduring pre-established legacy.

Teal

Purple

Lavender

Light Lavender

Plum

Hex: #02788C

Hex: #352053

Hex: #D6C2E0

Hex: #FAF0FF

Inside the Design

The design solution needed to consider the school’s history, the Atlanta Public School System, Alumni, current students, faculty and staff.

Throughout the process, collaboration and inclusivity were key to ensure that the design was a true reflection of the school's identity and resonated with its diverse community.