Dedicated to inspire, connect, and drive positive change for everyone, elevating empowerment at every step.
National Conference: YWCA Mission Forward
YWCA has been at the forefront of the most pressing social movements for more than 160 years — from voting rights to civil rights, from affordable housing to pay equity, from violence prevention to health care reform. Today, we combine programming and advocacy in order to generate institutional change in three key areas: racial justice and civil rights, empowerment and economic advancement of women and girls, and health and safety of women and girls.
Scope
Brand Strategy, Web Design and Development, Apparel Design, Print Design, Scenic/Environmental Design, Production Collateral, Video Editing, Copywriting
Final Stage Design
Concept Stage Design
Crafting an identity and creative direction for the most important convening for the organization was an undertaking that required a partnership with PRECON Events to provide renderings and production support to cultivate an experience for attendees that surpassed their expectations and implored them to move the mission forward.
Insights
Persimmon
Peach
Grey
White
Black
Hex: #F94616
Hex: #FFE1DA
Hex: #CCCCCC
Hex: #000000
Hex: #FFFFFF
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Final Persimmon Parkway
Concept Persimmon Parkway
Ready to Watch Your Brand Thrive? Let's Grow Together!
Final Vignette
