YWCA LCBI
Leadership & Capacity Building Institute
Mission Forward: Empowering Movement Leaders
Events
The Story
YWCA has been at the forefront of the most pressing social movements for more than 160 years — from voting rights to civil rights, from affordable housing to pay equity, from violence prevention to health care reform. Today, they combine programming and advocacy in order to generate institutional change in three key areas: racial justice and civil rights, empowerment and economic advancement of women and girls, and health and safety of women and girls.
The Scope
Brand Strategy
Print Design
Scenic/Environmental Design
Production Collateral
Copywriting
Bringing the Brand to Life
The visual identity extended across every conference touchpoint, creating a cohesive experience from arrival to departure. Signage, print materials, merchandise and supporting collateral worked together to reinforce the event’s message while giving attendees a consistent and recognizable expression of the brand.